Earth Month
Branding and collateral for Earth Month
Role:
Concept, design, production
Above is the original moodboard. The concept was Connection, which focuses on the interconnectedness of the environment and humankind. Even small actions can have significant impacts.
Key visual for the month
Color exploration, type exploration, process work
Expanding upon the key visual to create a wraparound graphic for a long LED wall
Flat of wraparound graphic
A variation of the long LED graphic for a second set of screens that meet at a corner
Flat of corner graphic
Elevator bank graphic
Master email announcing Earth Month activities (the master email was cut down into shorter reminder emails and event-specific emails)
Recycling infographic